About

I'm the founder of an immersive entertainment company where we design, build, and operate live, interactive experiences.

I started in journalism and technology, focused on explaining complex systems clearly. Over time, I became more interested in building systems people could interact with directly.

That led to immersive experiences -- escape rooms, game shows, and themed lounges -- where behavior becomes the medium.

My work focuses on a simple idea: the best experiences come from designing the full system (guest experience, operations, and sustainability) together.