About

I'm the founder of an immersive entertainment company where we design and operate live, interactive experiences.

I started in journalism and technology, focused on explaining complex systems clearly. Over time, I became more interested in building systems people could interact with directly.

That led to immersive experiences — escape rooms, game shows, and experimental formats — where behavior becomes the medium.

My work focuses on a simple idea: the best experiences come from designing the full system — guest experience, operations, and sustainability — together.